Phone Number Reputation Management & Branded Calling ID™

Identify and correct phone numbers mislabeled as 'Scam' or 'Spam' and prevent call blocking. Elevate voice trust with BCID by displaying authenticated caller information.

Prevent, identify, and correct phone numbers mislabeled 'Scam' or 'Spam' with Phone Number Reputation

Wireless carriers have deployed algorithms that may incorrectly display calls with improper labels such as Scam, Spam, or Fraud. Even worse, these algorithms can block your communications entirely before they ever even reach the intended call recipient. Improper labeling can negatively impact your live connection rates, ruin a customer experience, and tarnish your brand reputation.

TouchTone solves this by giving customers a comprehensive solution for phone number reputation monitoring, management, and remediation.

Protect Your Brand

Protect the reputation of your phone numbers and establishing your trust in your calling identity, which starts by vetting and registering your outbound phone numbers with TouchTone. This not only protects your calls from being blocked, but provides ongoing monitoring and a path for spam labeling correction to ensure numbers remain clean and protected by up to 99.77%.

Any remaining numbers (in the 0.03%) that could remain unprotected and become mislabeled as Scam or Spam will be identified in our monitoring and reporting dashboards so we can assist in removing the label through our appeals process.

Voice and Collaboration

Improve Identity Presentation and Phone Number Reputation

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One-Stop-Shop Solution for Success

TouchTone provides a comprehensive solution for phone number reputation monitoring, management, and remediation.

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Immediate Protection

99.77% of phone numbers are successfully protected across all three major wireless networks with registration to the platform.

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Priority Partnership

Unlike other providers, improper labels are corrected on your behalf in only 1.6 days.

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24/7 Visibility

With online portal access, customers have complete control over the reputation of their calling identity. Edit, add, or remove phone numbers, entities, and campaigns as needed.

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Ongoing Support

Ongoing communication and training on how to leverage portal features, with weekly reporting and regular health checks..

Don't let 'spam', 'scam' or fraud labels misrepresent you. Protect your phone number reputation and establish trust in calling identity with a true Number Reputation Management solution.

Elevate voice trust with Branded Calling ID™ (BCID) by displaying authenticated caller information —including your company name, logo, and call reason.

Consumer behavior is shaped by phone number and caller reputation. The surge in robocalls and phone scams has caused them to lose trust in the voice network. Calls from trusted organizations—such as healthcare providers, schools, financial institutions, and government agencies—are increasingly being dismissed as communications from an "Unidentified Caller." As a result, consumers are missing critical and time-sensitive communications, including appointment reminders, emergency/account notifications, and service updates. This loss of trust in the voice channel not only undermines customer engagement, but also threatens public safety and the operational efficiency of legitimate enterprises.

BCID offers a secure, end-to-end calling ecosystem governed by CTIA and is designed to help verified businesses deliver trusted, branded calls that get answered. It is the only industry-led, standards-based Rich Call Data (RCD) solution built to enable secure and recognizable voice communications across participating U.S. mobile carriers. Developed by the telecom industry, BCID is engineered to be secure-by-design and fully aligned with federal compliance standards, including STIR/SHAKEN protocols. Learn how BCID is different from traditional branded calling.

As one of the first Authorized Partners in the BCID ecosystem, TouchTone Communications now offers
fully verified BCID, enabling businesses to display authenticated caller details—such as name, logo, and
call reason—directly on recipients’ mobile screens. This visibility helps ensure that important calls are
recognized, trusted, and answered. TouchTone is answering the ecosystem's need for secure branded calls.

Branded Calling ID Authorized Partner

Robocalling: Learn what we're doing to protect consumers against illegal calling.

We're helping customers feel more comfortable with answering calls.

LEARN MORE ABOUT STIR/SHAKEN